Filipe Toledo's recent performance at the New Zealand Pro has sparked a renaissance in board sales for his sponsor, Sharp Eye. The 'Modern 2' model, which Toledo rode to success, has seen a dramatic surge in sales, with the company going from having a handful of boards in stock to selling out within a week. This surge is attributed to the board's unique outline and fin arrangement, which grabbed attention and sparked interest among surfers and enthusiasts alike.
The 'Modern 2' was initially released in 2017 with East Coast groveling in mind, but sales tapered off over the years. However, Toledo's decision to ride the board at the New Zealand Pro, where the forecast called for small, weak conditions, proved to be a turning point. The board's performance in the event, coupled with Toledo's viral social media presence, led to a dozen new board orders and inquiries flooding the website.
This surge in sales is not without precedent for Sharp Eye. The company hasn't seen a comparable surge in sales for a model since Toledo rode the 'Inferno FT' quad the last time he won a world title in 2023. This success has led to a reevaluation of the company's image, with CEO Rob Chalfant stating that they are now recognized as a maker of high-performance shortboards, as well as alternative boards.
The relationship between Toledo and Sharp Eye is a mutually beneficial one. Toledo receives 60 to 80 boards per year, some of which he keeps, while others are returned after he's done with them. In recognition of the value he's brought to the brand, Chalfant says they're giving him a piece of ownership in the company, a gesture that demonstrates the strength of their partnership.
The success of the 'Modern 2' model and the partnership with Toledo has highlighted the importance of sponsoring Championship Tour surfers. It has also underscored the value of unique board designs and the impact they can have on sales and brand recognition. As Toledo continues to perform well and gain attention, it will be interesting to see how Sharp Eye continues to capitalize on this success and build upon their reputation as a maker of high-performance shortboards and alternative boards.
